BNPL, No Cost EMI & Festive Sales | Impact on India’s Growth | CA Rachana Ranade
Update: 2025-09-27
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This video explores how festive e-commerce discount sales shape India’s economy, markets, and consumer behavior. From boosting GDP and GST collections to driving digital payments, festive demand is a key growth driver. We also explain how Buy Now Pay Later (BNPL) and No-Cost EMI schemes are making purchases more affordable, further fueling consumption in categories like electronics, fashion, and travel.
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